Marketing Associate (APAC)



Full time


Nov 18


  • Define the demand generation vision and strategy to support BitGo's sales goals.
  • Oversee budgets and track spend on marketing programs while measuring cost of acquisition.
  • Develop, execute, and analyze campaigns across a wide spectrum of channels.
  • Drive marketing automation expertise across the business, with emphasis on lead acquisition, lead nurturing, lead scoring, lead management, and driving funnel stage improvements.
  • Provide marketing, sales, and business leaders with analysis for marketing investments, pipeline impact, and goal setting.
  • Manage segmentation efforts to deliver more targeted and relevant messaging to improve engagement
  • Develop and deploy effective, creative email marketing campaigns in a timely manner while setting measurable campaign goals
  • Collaborate with marketing, product and sales as well as external influencers and industry experts to produce relevant content that meets the needs of our target markets


  • 3+ years experience in financial services marketing/demand generation.
  • Solid understanding of financial markets and institutional investors.
  • Proven track record of leading successful demand generation programs and improving sales pipeline/funnel conversion and close rates.
  • Excellent verbal, written, and interpersonal skills.
  • Team player with the ability to develop effective working relationships across organizations.

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BitGo provides the most secure and scalable solutions for the digital asset economy, offering regulated custody, borrowing and lending.