VP, Crypto Native Marketing Strategy

Ava Labs

Remote - US Remote

Full time


Jan 10


  • Work closely with senior leadership on content roadmaps for strategy behind upcoming announcements and developments on Avalanche
  • Collaborate cross functionally with all verticals at Ava Labs to make sure that messaging and storytelling is on brand and accurate
  • Analyze viral trends and social media sentiment to measure the success of current marketing efforts
  • Craft enticing narratives that inform and influence positive conversations online while supporting Ava Labs’ mission of digitizing the world’s assets on Avalanche
  • Engage with the online community through paid, owned, and earned media outlets
  • Collaborate with peers to distribute key narratives through paid, owned and earned media



  • Bachelor’s degree in a technical discipline or related field
  • Notable experience working with major dApps and/or EVM-compatible L1’s
  • Extensive Twitter experience, ideally with a following >5k
  • Track record of success in establishing viral narratives while in a marketing, communications and/or community mgt role
  • Prior history of engaging and driving relationships/partnerships within Avalanche Community
  • Subject matter expert on layer one blockchain technology
  • Active user experience on-chain (DeFi, NFTs, Gaming, etc.

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Ava Labs

Ava Labs redefines the way people create value with Web3. Digitize All The World's Assets.