SEO Expert

DeFiYield

Anywhere Remote only

Full time

Marketing

Jan 19

Responsibilities:

  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement the link-building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

  • Proven SEO experience.
  • Proven experience managing PPC campaigns across all major search networks.
  • Crypto experience is a plus.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, GoogleAnalytics, WebTrendsetc).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO.
  • English language should be native.

Work conditions:

  • Competitive salary corresponding to your level of knowledge and skills.
  • Work on interesting projects in the blockchain industry.
  • Strong and supportive team.
  • Vacations and paid time off.
  • Learning and courses paid by the company.
  • Career advancement opportunity.


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