- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement the link-building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Proven SEO experience.
- Proven experience managing PPC campaigns across all major search networks.
- Crypto experience is a plus.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, GoogleAnalytics, WebTrendsetc).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO.
- English language should be native.
- Competitive salary corresponding to your level of knowledge and skills.
- Work on interesting projects in the blockchain industry.
- Strong and supportive team.
- Vacations and paid time off.
- Learning and courses paid by the company.
- Career advancement opportunity.
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