Digital Marketing Manager
Apply for this post, If you possess:
- Strong analytical skills, hands-on experience in managing data, advanced proficiency with Excel and familiar with Twitter analytics, google analytics, and other social media handles in Blockchain/web 3.0 space.
- Proven marketing experience and a thorough familiarity with concepts of SEO and SMO
- Proactive with a strong business mindset in multi-channel marketing and community-building program.
- Understanding of user acquisition metrics and analytical ability to provide a summary of metrics
We highly recommend you apply only if you have worked and/or exposure in the Blockchain/web 3.0 space.
Role-specific Skill Set:
- Develop marketing and community-building strategies and orchestrate our presence on social media handles likeTwitter ( key social media platform ), Medium, Facebook, Telegram, and YouTube.
- Define the roadmap for the different products of the Pandora Ecosystem for marketing, partnership and outreaches and establish KPIs
- Create go-to-market strategies and Implement several marketing strategies, such as branding and positioning, social and community marketing, influencer marketing, events, and networking.
- Run competitor analyses, keyword analyses, and plan, execute and spread the SEO best practices across the team.
- Working closely with a team of passionate community leaders (who are working on the events at the ground level) and make sure that the campaigns deliver on the guilds’ marketing and brand awareness goals.
- Use various social media tracking tools to identify key target audience segments with the highest ROI rates and the most active engagements on our posts and tweets.
- Test different digital marketing initiatives to achieve respective campaign performance targets
- Provide input into creative development and make data-driven decisions
- Content creation, write engaging and insightful tweets and medium articles to grow brand awareness, community engagement, and followers.
- Identify and outreach to influencers with target audiences that will resonate with our messages and content. Record and report on the performance of influencer campaigns with a heavy focus on optimizing for ROI.
- Weekly reporting of our social media accounts, focusing on key metrics such as post engagement, organic growth, paid growth.
Decentralized Ecosystem for multi-asset classes