Social Media Strategist

Solana

Remote, US Remote

Full time

Marketing

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May 18

Responsibilities:

  • Develop and implement a comprehensive social media strategy that aligns with the Solana Foundation's mission and goals.
  • Manage strategy, messaging and marketing opportunities across the Solana Foundation’s multiple social media channels, including the @Solana Twitter account.
  • Guide internal Solana Foundation teams from around the world on strategy, compliance, and best practices.
  • Be the social media point person for Solana Foundation marketing campaigns, as well as collaborative launches and some ecosystem team announcements.
  • Create and curate engaging content that resonates with the Solana community and beyond.
  • Highlight and support the greater Solana ecosystem through Solana Foundation-owned social channels.
  • Monitor and analyze social media metrics to measure the effectiveness of our social media campaigns and make data-driven decisions to optimize performance.
  • Stay up-to-date with the latest social media trends, tools, and best practices and share insights and recommendations with the team.
  • Manage social media advertising campaigns and budgets to ensure maximum ROI.
  • Collaborate with internal and external stakeholders, to create and deliver social media campaigns that support the Solana Foundation's initiatives.

Requirements:

  • Bachelor's degree in Marketing, Communications or a related field (or equivalent experience).
  • 3+ years of experience in social media management, ideally at a start-up, research institution, or newsroom.
  • Experience managing multiple social media accounts at once is preferred. 
  • Strong understanding of social media platforms and best practices, including Twitter, LinkedIn, Instagram, and emerging platforms.
  • Excellent written and verbal communication skills.
  • Ability to develop and execute a comprehensive social media strategy.
  • Strong analytical skills and ability to interpret data to make data-driven decisions.
  • Experience managing social media advertising campaigns and budgets.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Curiosity about the Solana ecosystem — a deep knowledge of Solana is not required, but an appetite to learn more is!


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