As a StarkEx Marketing Specialist, you will:

• Develop key messaging and value propositions for StarkEx products and features.
• Launch marketing campaigns to effectively reach prospects and customers.
• Create internal resources (one pagers, competitive and positioning data spreadsheets and presentations).
• Work with content writers from the marketing team as well as external agencies to create content that positions StarkEx as the premier Layer 2 SaaS solution.
• Conduct customer research for StarkEx target customers, identify target accounts and create marketing strategies accordingly.
• Work with the StarkWare events to create and execute the StarkEx event sponsorship strategy. 
• Help equip the StarkWare Business Development team with messaging sales enablement tools to grow the pipeline and increase conversions.
• Work closely with the StarkEx product and BD teams to understand upcoming features and user experiences – from defining messaging, to collecting user feedback, and executing strategies.
• Manage the StarkEx digital marketing strategies, particularly around Linkedin and email marketing.

REQUIREMENTS

• 5+ years of experience in marketing positions.
• Experience in creating visual and written content.
• Experience marketing in B2B SaaS, preferably in financial services or blockchain / crypto.
• Experience leading Account Based Marketing campaigns.
• Experience in creating GTM strategies for new products and features and execution of relevant marketing campaigns and activities.
• Experience managing sponsorships (booths, presentations, side events, etc) of large b2b events.
• Experience running Linkedin and email marketing campaigns.
• Strong ability to use data to experiment and iterate.
• Exceptional planning, organization and project management skills.
• Fluent in both spoken and written English.